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Spend Smarter
A B2B creator campaign for Snapchat’s Spend Smarter performance platform that challenges inherited media-planning habits. Built around 90s office nostalgia, it puts marketing and culture creators at the centre of social-first case stories — on Instagram, TikTok and Substack — showing how advertisers find incremental audiences, improve CPA and drive ROAS on Snapchat. The platform launch also showed up through Spend Smarter Live events and London mobile AdVan out-of-home.
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