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Somos is a telecommunications leader best known for Toll-Free registry solutions. They approached Interactive Strategies to overhaul their public-facing website. The new site needed to embody the company's position as an innovator and thought leader—and better demonstrate the value of Toll-Free in the digital age. Somos had specific KPIs for growth and engagement that their new website needed to meet. To achieve those goals, Interactive Strategies used a flexible information architecture (IA) and lead generation capture touchpoints. They also added a search function and integrated their APIs on the "Find a Toll-Free Number" tool to enable searching across any Toll-Free area code. Before launch, Interactive Strategies led usability testing to ensure a user-facing end product that delivers on audience needs. Credits: Agency: Interactive Strategies https://www.interactivestrategies.com/