Weber, a company dedicated to the sale of grills, accessories, and experiences around the barbecue, has partnered with VMLY&R COMMERCE | Geometry Colombia to launch the campaign 'Smoke-free ads' as part of its strategy for the second half of 2023. This initiative aims to highlight the attributes of its products: versatility, efficiency, and warranty. In the grill category, several brands insist on being the "best", however, they often disappoint their customers in terms of quality, price, and warranty. The same thing happens in everyday life with situations or people who 'sell smoke' and don’t keep their promises, defrauding people around them.