Wellcore
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The work made for Wellcore runs to 1 verified project — mostly Ideation, BrandIdentity and AdCampaign.
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Taking Mens Health to the Next Level
Sweden Unlimited was approached by a new startup helping middle-aged men suffering from low testosterone regain their lives. Testosterone deficiency is common in men over 40 years old. A natural chemical produced by the body, it exists in all males. Still, when it stops being produced, it can lead to symptoms including fatigue, diminished sex drive and a general lack of motivation. THE CHALLENGE: Wellcore's product has been in development for a number of years with a team of scientists and healthcare pioneers to introduce a new way to help men feel as though they can get their lives back. With the development phase of the product complete, they needed a place to talk about it but moreover, it needed a way of presenting it that didn't follow the traditional manner in which testosterone (or Low-T) has been talked about. It needed a new approach, which is where Sweden Unlimited came in. DISCOVERY: Sweden Unlimited began by listening and asking questions. This was quite a departure from luxury and fashion retail they ordinarily operate in, so there was a significant learning curve, helped by members of the Wellcore team who proved exceptionally kind, patient, and excited to impart their knowledge. Once Sweden Unlimited had absorbed everything they could, they began to establish how to present this idea to customers. First, they put together two clear routes which could point the brand in different directions. One route was a clear winner. To move away from the traditional way of this type of product being communicated: gym-going, fitness enthusiasts wanting to boost muscle mass and energy. From the conversations we'd been having, it was clear that this wasn't designed only for weight-lifters and endurance runners; this was something all men could benefit from regardless of their fitness level. CONCEPTING: Sweden Unlimited began looking for images of men in a more relaxed style, carrying out everyday activities; working, playing with the kids, taking a walk, it was important we weren't associating this only with fitness. Wellcore had some existing brand guidelines that they built on and adapted for digital. They introduced a new typeface and clear tone of voice that supported the message of this being for all men. DESIGN: The design of the website was informed more by tech brands than fitness. Clean, simple, and upfront. Like menopause for women, this is a subject many men often feel uncomfortable talking about when happening to them, so Sweden Unlimited introduced motivational and supportive messaging driven around the idea of getting your life back. The design also needed to feel solid, and trustworthy with a sense of professionalism. For example, when you start with Wellcore, you create a personalized program alongside a specialist doctor. Sweden Unlimited added messaging from their clinicians in the form of information 'cards,' with snippets of helpful knowledge throughout the site. Lighter shades of blues and grey help build a sense of trust, while custom iconography and bold calls to action provided simple UI. The goal was that it was easy to understand and digest, striking a balance between relatable and knowledgeable. DEVELOPMENT: The website was not a traditional ecommerce platform. In order to start with Wellcore you first have your blood tested and a formula tailored to you, so the site's focus was on providing helpful content. Sweden Unlimited developed in Webflow to balance flexibility while maintaining their original design. When placing an order for your test kit, Sweden Unlimited created a custom Q&A required before purchase. This enquires about any existing medical conditions and your location. The product is unavailable in all states, so it needed to filter out those unavailable. Upon successful completion, a kit can be purchased. For processing orders, they hooked the site into a headless Big Commerce store, enabling transactions to be taken, all without leaving the comfort of the main website. RESULTS The goal was to not only bring this service to men throughout the country but also help provide simple, easy-to-understand information on how and why low testosterone can be a problem, and Sweden Unlimited managed to do just that. https://swedenunlimited.com/work/ Credits: Sweden Unlimited