Ideation
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DSM Innovation Campaign
DSM invited Nosco to work alongside their internal project team, to provide training to the top 10 idea teams. During a 2-day bootcamp, idea authors worked to develop their value propositions, clarify their positioning, assess the market potential and develop a business model to be presented to a panel of C-suite members. They activated topic-focused campaigns within two divisions. Division One, solving a critical global environmental challenge with 230 Invited, 46 Ideas, 20% Idea Submission Rate, and a 55% Participation Rate. Division Two, solving a critical global nutrition challenge with 221 Invited, 105 Ideas, 48% Idea Submission Rate, and a 59% Participation Rate.
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