AA
About AA
The work made for AA runs to 16 verified projects since 2017 — mostly Campaign, Brand and Video. Most of it comes from 12 teams, including The Gate, the7stars and Absolute Post.
Trending projects
AA projects with the most verified people and teams
Inside the AA network
The people, teams, and projects that make up the AA network
Featured project
Pinky
The AA has launched “Pinky,” a new campaign by The Gate that builds on its “It’s OK, I’m with The AA” platform with a mix of emotion, humour and cinematic scale. The film follows a family whose car breaks down while their daughter is desperate to get her sick hamster, Pinky, to the vet, highlighting The AA’s promise to put people first and fix the member before the car. Directed by Guy Shelmerdine through Smuggler, the campaign runs across TV, out-of-home and social, using the dramatic rescue to reinforce The AA’s caring, human approach while continuing the brand’s signature light-hearted tone.
Teams spotlight
The teams with the most verified roles on AA projects
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People spotlight
The people with the most verified roles on AA projects