World Mental Health Day
About World Mental Health Day
The work made for World Mental Health Day runs to 2 verified projects since 2023 — mostly Strategy, Campaign and LogoDesign.
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The Mental Advisory Label
On World Mental Health Day, Norway's major artists collaborated on a campaign to encourage open conversations about mental health. Leveraging a novel and cost-free media platform, the initiative borrowed album covers from 29 prominent Norwegian artists, integrating an invitation for listeners to share their feelings. By strategically placing the artwork on popular streaming platforms like Spotify, Tidal, and Apple Music, and even on users' mobile phone home screens, the campaign reached individuals during moments of receptiveness. The results included 600,000 unique listeners, 4.1 million social media impressions, 1.8 million streams within two weeks, and no media expenditures. The campaign received accolades, earning 2 gold awards and "Best in Show" at Gulltaggen 2023.