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XP21 is an innovative new B2C online store for personal protective equipment (PPE) and medical supplies. XP21 is owned by parent-company Excalibur Healthcare Services, global providers of Medical Technology and Products. After deciding to launch a new D2C shopfront, ‘XP21’, Excalibur appointed Kitty to design a solution to sell their products to this new market. With consumers in desperate need of high-quality PPE equipment, Kitty’s challenge was to design and build an online eCommerce store for XP21 at speed, to ensure Excalibur could provide vital high quality protective equipment through XP21 to the exponentially expanding PPE market. Excalibur needed a high-end commerce solution for XP21, with user experience at the core of the design of the site. The Solution Working hand in hand with the client, Kitty built a Search Engine Optimised (SEO), fully-featured eCommerce store in line with XP21’s marketing goals in under six weeks. XP21 chose a BigCommerce solution, as we were able to harness a number of their features to facilitate the high-end solution that XP21 required for their new site. Kitty’s solution was to customize an existing BigCommerce template – Cornerstone – with XP21’s branding to provide users with a sleek and clinical design that would facilitate their user experience. Through payment gateways (Stripe and Paypal), XP21 would be able to take payments through a broad range of payment methods, including Apple Pay and Google Pay, removing barriers to customer conversion. By integrating Future Pro Logistics into the Web Shop, we were able to automate the shipping process meaning that XP21 could deliver quickly and efficiently to customers. The Results 6 weeks from project kick-off to launch 200, 000 visits in nine months since launch https://wearekitty.com/