Yummygums
About Yummygums
The work made for Yummygums runs to 1 verified project since 2022 — mostly VisualIdentity, DesignSystem and Rebranding.
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Scale-up Branding For Yummygums
Yummygums inspires its customers to build healthier habits with their delicious vitamin gummies. In 2017, the startup was the first to bring the gummy vitamin to the Netherlands. To continue to grow, Yummygums wants to build the brand to support future product expansion. Because. From product focus to brand focus Yummygums was started to make healthy habits that are difficult to maintain fun. Their first three products are loved by users. But in the growth phase of a scale-up, the focus of performance marketing on the product had to be broadened to include growing brand awareness. Before this could start, the brand strategy first had to be formulated. The process. Balance between brand and performance marketing The strategy for a scale-up like Yummygums had to support a balance between brand and performance marketing. Every euro invested in performance must also contribute to growing brand awareness. That's why we've developed a brand strategy and visual identity that does just that. The strategy outlines the framework of Yummygums' tone of voice, within which performance marketing can be optimized. The new identity has a strong logo, a recognizable font and a striking color palette. This makes every expression recognizable as Yummygums. Result. Yummygums add flavor to your daily life! The enthusiasm of the Yummygums team and fans about the taste of the gummies was the starting point of the brand strategy. This has led to a brand that stands for taste, zest for life and that is outspoken. The visual style retains Yummygums' most recognizable elements, the squiggly lines on the packaging, and extends it. The new combination of purple and orange together with the original font ensures that every Yummygums expression is a recognizable brand expression. The strategy and style leave room for performance marketing to continue to optimize and grow the substantive copy and images. https://www.born05.com/en/work Credits: Born05