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The digital-first campaign launches with a moving film and multi-phased social activism campaign JOAN and ZenBusiness Empower Mothers to Become Entrepreneurs with Powerful Campaign ZenBusiness, the one-stop guided platform to launch, run and grow a successful business, and JOAN Creative are on a mission to empower mothers to become today’s entrepreneurs – and tomorrow’s leaders who will transform the workforce. During the pandemic, almost 3.5 million moms had their work-lives turned upside-down after losing their jobs or having to care for children in remote learning. This pause from work – either by choice or necessity – caused women to re-examine their relationship with work. The answer: the #MomsMeanBusiness campaign, which is designed to empower and encourage moms to become entrepreneurs. ZenBusiness will provide every mom in America the opportunity to form their LLC for free, beginning in the month of September. The digital-first campaign launches with a moving film and multi-phased social activism campaign. The film is designed to galvanize mothers and help them own their power and understand that they can do anything. It opens with the sight and sounds of a sonogram before cutting to a scene of a woman in labor, with the voiceover telling her, “You can’t do this,” which she eventually overcomes by telling herself that she actually can. The film closes with the call to action to moms to “Start a business. Change the world. We've got your back." The film was created by a team of many working mothers themselves: the director, editor, colorist and lead actress are all moms. https://www.joancreative.com/
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