Adam Ferrie is a Creative Director at Special Group Australia. Throughout his career he has worked across a range of brands the likes of Netflix, Uber Eats, Toyota, L'Oréal, Bonds and the Royal Australian Mint, - pro-actively creating one of the most talked about campaigns of 2020/21 in ‘Donation Dollar’, the world’s first legal tender currency designed to be donated, not spent. His work has been recognised with 380+ Awards and Honours, with locally and globally including Cannes Lions, D&AD, Clios, The One Show, Spikes Asia, LIAs and New York Festivals among many more. This success sees him ranked #1 Copywriter (APAC) in the One Club Rankings 2021 and #8 Creative Director in the World in The Drum World Creative Rankings 2022. In addition to speaking at numerous awards shows, he also sat as a Juror on the Cannes Young Lions Award as well as being invited to judge MAD Stars, PHNX Awards, BADC and Award School each year. He is also an accomplished Award School Tutor, guiding the next generation of Australian creative talent - winning Tutor of the Year in his first year. He is passionate about creating disruptive projects and campaigns which deliver genuine change for clients, consumers and society at large.