Shift 20 Initiative
About Shift 20 Initiative
The work made for Shift 20 Initiative runs to 1 verified project since 2025 — mostly Strategy, Campaign and Social. Most of it comes from 2 teams, including PHD Media and Special Group. The people who work most often on Shift 20 Initiative projects include Adam Ferrie and Madison Daffy.
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Shift 20 Initiative projects with the most verified people and teams
Inside the Shift 20 Initiative network
The people, teams, and projects that make up the Shift 20 Initiative network
Featured project
80 for 20
The Shift 20 Initiative, in partnership with PHD and Special Australia, has launched ‘80 for 20’, a year-long program to accelerate disability representation in Australian advertising. Major media owners, including Amazon, TikTok, Foxtel, and Seven, will provide up to 20% added-value media to any paid campaign featuring people with disability, with 80% supporting the brand’s creative and 20% highlighting their commitment to inclusion. Building on Shift 20’s open-source Casting Call, the program offers additional outdoor, radio, social, print, digital, and screen placements, creating a commercial incentive for inclusive advertising. Research shows campaigns featuring talent with disability drive higher engagement, stronger consideration, and better ROI. Industry leaders emphasize that ‘80 for 20’ not only gives people with disability on-screen representation but also boosts brand affinity, sparks conversation, and makes inclusion a year-round standard.
Teams spotlight
The teams with the most verified roles on Shift 20 Initiative projects
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Team
People spotlight
The people with the most verified roles on Shift 20 Initiative projects
