Andre Vidigal is Founder, Director and Creative Lead of GENCO Film and DONNA Studio, based in São Paulo. A commercial director, editor and senior genai filmmaker with more than 13 years in the craft, he has directed commercials, branded films and music videos for McDonald's, Fiat, Heinz, Brahma, ESPN, Google, Audi, TIM, Vivo, Itaú, Cif and OMO, working with talent such as Jorge Ben Jor, Sabrina Sato, Galvão Bueno, Marcos Mion and Vinícius Júnior. In 2026 he won Gold, Silver and two Bronze Lions at Cannes Lions for Cif "Clean My Name", directed in a hybrid approach: he shot the live action and created the AI scenes himself. His work has also been recognized by Effie Awards, El Ojo de Iberoamérica, The One Show, Clube de Criação de São Paulo and NOWNESS.