Cif
About Cif
The work made for Cif runs to 3 verified projects since 2024 — mostly Campaign, Advertising and Strategy. Most of it comes from 3 teams, including MassiveMusic, Oriental Films and BB Agencia. The people who work most often on Cif projects include Gardenia Vera.
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Cif projects with the most verified people and teams
Inside the Cif network
The people, teams, and projects that make up the Cif network
Featured project
Laundry Museum
Building on a creative platform developed over several years, Cif Concentrado’s “Museo del Lavado” campaign humorously reimagines the evolution of dishwashing through a fictional museum filled with Homo specimens struggling with everyday cleaning problems before discovering concentrated detergent. Inspired by consumer research confirming the continued relevance of the brand’s “recharging the sponge” insight, the campaign evolves the storytelling established by Problemita and Recargadores Recuperados while shifting the conversation beyond product performance toward the practical benefits consumers value most: speed, convenience, and effective results. Through television, outdoor, and digital executions, the work uses playful evolutionary storytelling to encourage greater adoption of concentrated detergents while reinforcing Cif Concentrado’s leadership in the Uruguayan market.
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People spotlight
The people with the most verified roles on Cif projects