Cif
About Cif
The work made for Cif runs to 5 verified projects since 2024 — mostly Campaign, Advertising and Design. Most of it comes from 9 teams, including Droga5, Initiative and MassiveMusic. The people who work most often on Cif projects include André Vidigal.
Trending projects
Cif projects with the most verified people and teams
Inside the Cif network
The people, teams, and projects that make up the Cif network
Featured project
Cif Limpa Nome na Serasa
Cif Limpa Nome na Serasa takes a years-old running joke from Cif's social comments ("Cif cleans everything, now clean my name") literally. Cif teamed up with Serasa, Brazil's credit bureau, to turn a shelf promotion into a debt-renegotiation tool: buying participating Cif products and registering the receipt entered shoppers into daily and weekly cash prize draws and sent them straight to Serasa's Limpa Nome platform to settle what they owed. Economist Gil do Vigor fronted a TV film, shown during Big Brother Brasil 26 breaks, in which he gives Serasa's mascot Boletinho a "premium bath"; OOH personalised with real Brazilian names, regional and in-store activations, digital content and finance creators carried it further. Instead of a price discount, the promo budget funded renegotiation: R$7 million in debts negotiated between 15 March and 30 April 2026, more than 200,000 people helped, and Cif Limpeza Milagrosa sales up 15.6%. The work won Gold and Silver Lions in Brand Experience & Activation at Cannes Lions 2026.
Teams spotlight
The teams with the most verified roles on Cif projects
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People spotlight
The people with the most verified roles on Cif projects
