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Maserati Meets Fragment
The ‘Maserati Ghibli Operanera’ is a creative collaboration between the Italian automotive brand Maserati, and Hiroshi Fujiwara, "the founder of Fragment Design and a pivotal figure in shaping streetwear culture". For the launch of this collaboration MulleLowe Singapore was inspired by how art and fashion are commonly portrayed, taking inspiration from street art and Anime when creating the 360 degree campaign. In addition to the use of digital media, traditional adversising and PR, a pop-up store was opened up on Cat Street in Tokyo Haradjuku. Credit Brand: Maserti (https://www.maserati.com/global/en) Communications network: Mullenlowe Group (https://www.mullenlowegroup.com/) MullenLowe Singapore (https://singapore.mullenlowe.com/) Learn more about the project: https://www.mullenlowegroup.com/our-work/maserati-meets-fragment/, https://www.maserati.com/global/en/brand/stories-of-audacity/fragment-design-x-maserati
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