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This is Real Magic. An ice-cold Coca-Cola, straight from the digital panel, is passed into the hands of those passing through Terminal 3 at Guarulhos Airport in São Paulo. As part of its “Real Magic” platform, the brand initiated an unprecedented activation, debuting in Latin America with the recently launched “3D Deep Iconic” JCDecaux equipment created exclusively for running campaigns in three dimensions. The activation, created by DAVID Miami, aims to deliver inspiration and magic by uniting the virtual world with the real world, where the famous art character “Girl with a Pearl Earring”, by Vermeer, will transform a digital Coca-Cola into a real, physical Coca-Cola for anyone close to the panel. The activation is part of the new global campaign “Masterpiece”, launched by the brand at the beginning of the month with the Blitzworks agency. https://www.davidtheagency.com/
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