AccentureSong
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Less Talk, More Bitcoin
David Droga, CEO and creative chairman of Accenture Song said, “20 million hits in 60 seconds and a Grand Prix. As the first piece of work created by our Accenture Song brand agency in North America, they’ve set the bar high for what’s to come.” Created by Accenture Song, the ultra-minimalist QR code campaign ‘Less Talk, More Bitcoin’ was launched at the Super Bowl in January 2022 and almost instantly became a cultural lightening rod, tapping into consumer behavior and interest in an engaging and playful way. The app quickly reached #2 in the Apple App Store following the spot and ‘crashed’ the site due to its massive popularity. “So happy and proud that this weird little idea resonated with the judges. This is exactly the kind of work we came here to do, and we are just getting started. Buckle up for what’s next," Jason Kreher, North America chief creative officer of brand at Accenture Song and Ragen Fykes, creative, Accenture Song.
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