QRcode
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Pay It Forward
From an award-winning magazine offering employment opportunities to people in poverty to a multimillion-pound social investment business supporting enterprise to drive social change. For over 25 years, The Big Issue Group has strived to dismantle poverty through creating opportunity, in the process becoming one of the most recognized and trusted brands in the U.K. The Pay It Forward initiative created the world’s first resellable magazine. Each vendor was given stickers with a QR code that they could place on each issue, and once the magazine was sold, it could be sold again and again via the same code. The profits of all sales went back to the original vendor. Awards Cannes Lions Awards Clio
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