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Big Cats Save Big Cats
Dogs may be man’s best friend, but cats are the internet’s. Who hasn’t come across a cute or funny cat video whilst scrolling the world wide web? That is, a cute house cat. While house cats are enjoying a lush lifestyle full of food and love, their big brothers and sisters in the wild are fighting for survival because of deforestation. So how do we get people ’s attention away from their furry little friends, and towards endangered jaguars? THE FAT-CAT-O-METER WWF has a vast group of engaged supporters. Yet, they’re having some difficulty reaching a broader audience. Since so many people in Belgium own and love cats, why not use this interest to WWF’s advantage? So we built an innovative and interactive content-driven website featuring a custom-developed calculator that measures if your cat is overweight or not. Curious cat-owners rushed to our website to take the test, after which they were confronted with the hard reality that - while their cat has enough (and maybe too much) to eat - not all cats are as lucky. Results: The results speak for themselves. We received more than double the amount of donations compared to the same period last year, and made thousands of Belgian cats fitter. - 5M Belgian cat lovers reached - 120K engaged with the campaign website - 50% measured their cats BMI - 50% more donations compared to the year before - CTR was 144% higher than the benchmark https://famousgrey.com/work/big-cats-save-big-cats
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