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White Hats Wanted
The U.S. Army needed to find recruits with elite hacking skills to help defend America against cyberattacks. But with so few Americans possessing the necessary skills, this was like finding a needle in a haystack. So McCann Worldgroup created a TV commercial to act as both a net and a magnet to attract hackers, hiding a coded message in what looks like a conventional recruiting ad that only the hacker community would recognize, react to and share. This 2017 Clio Awards Gold winning entry titled 'White Hats Wanted' was entered for US Army by McCann New York, New York. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Innovation within the entry type: Product/Service and the category: Medium Innovation. It consists of 1 video and 1 image.
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