Breakfast
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Lovers Don't Spread The Hate
What do Marmite haters loathe more than Marmite on their toast? Marmite in their butter, jam and marmalade. So we created a print campaign encouraging Marmite lovers not to dip their Marmite-covered knife into the other spreads at the breakfast table. Print and billboard ads highlighted the disturbing reality of Marmite cross-contamination. The goal: to ensure Marmite lovers and haters can happily co-exist under the same roof.
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