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Live What You Love
We partnered with Facebook India to dig out the commonalities in how people use Facebook and how the platform enables everyone to explore and expand their lives and interests, by helping them find the information that matters to them. Identifying knowledge as a constant enabler, “Live What You Love” is built on the cultural truth that people have an innate thirst and quest for growth and development. Rolling out across TV, cinema outdoor, print, online and on-platform, the integrated campaign brought to life people who are passionate, optimistic, constantly looking for more ways to be better at their individual interest areas and those who want to be more. In four 60-second films, we celebrated normal, complex, individual people doing extraordinary things that you wouldn’t normally associate with their archetypes. Though we see that our character’s unique experiences are offline, we realize that Facebook is the tool that has enabled them to do more of what they love. https://www.wk.com/work/brand/facebook
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