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A Simple Ask
"A Simple Ask" is a campaign promoting eBuilt, Clayton's line of modern manufactured homes that meet the U.S. Department of Energy's Zero Energy Ready Home specifications. With the backdrop of rising home prices and energy costs, eBuilt homes present an attainable housing solution that helps homeowners save on their annual energy bills. Developed by Standard Practice in collaboration with director Spencer Creigh and director of photography Dustin Lane, the campaign includes video, out-of-home, digital, social ads, and streaming radio. It underscores the simple yet priceless moments that take place inside our homes, emphasizing that having a place to call home is a fundamental need. Director, Spencer Creigh Director of photography, Dustin Lane
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