Organic Valley
About Organic Valley
The work made for Organic Valley runs to 2 verified projects since 2017 — mostly Campaign, integratedcampaign and Organic. Most of it comes from 1 team, including Humanaut. The people who work most often on Organic Valley projects include Alvaro Donado.
Trending projects
Organic Valley projects with the most verified people and teams
Inside the Organic Valley network
The people, teams, and projects that make up the Organic Valley network
Featured project
Protecting Where Your Food Comes From
Independent creative agency Humanaut has partnered with longtime client Organic Valley, an independent cooperative of 1,600 small organic family farms that’s a pioneer in the organic food industry, to create the digital videos at the heart of their new brand campaign. Organic Valley is looking to become the organic brand of choice for conscientious consumers—a movement, actually—and to increase share in key categories like milk, which is featured in the spots. However, it wants to do so in a way that allows the co-op to retain the uniqueness and humor Humanaut has showcased in previous ads. Organic Valley is preserving small family farms with bugs, creeks, plants, and wildlife. Ones that enrich the soil and create delicious, healthy food that’s better for people, the animals, and the planet. To create the campaign, Humanaut sent a National Geographic photographer around the country to capture real wildlife including endangered species, such as a box turtle, and those that make seasonal appearances. The agency spent weeks on location—the family farms of Organic Valley are comprised of over 400,000 acres of pristine, organic farmland across the country where naturally occurring wildlife coexists within the farmland's ecosystems—to capture the diversity of the land. Over the past 30 years, Americans have expressed an interest in the environment and components such as eating clean, recycling, and decreasing our carbon footprint.
Teams spotlight
The teams with the most verified roles on Organic Valley projects
Team
People spotlight
The people with the most verified roles on Organic Valley projects
