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We Build the Future of Football
Verizon wanted to show how 5G will change football, but no fans had 5G phones. We shot an all-star football game at Hard Rock Stadium. Then we built a dome. And we developed an AR app that simulated how 5G will change football. AR wayfinding. AR stats. Multi-camera viewing. Volumetric Replay. All to let fans and NFL Pros get hands-on with how 5G will change the game. Results: 2.1 Billion Media Impressions 145,000 Engagements 7.97 Million ESPN Views Silver Ex Award “The most successful Super Bowl activation in Verizon history” — Diego Scotti, CMO – Verizon
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