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The View Challenge
Somfy, world leader in the automation of home and building openings and closings, invited Internet users to share on Instagram the view they had from their windows so that everyone could change their perspective. A faithful partner of French biathlon, and of Martin Fourcade, whom it has supported for 10 years, Somfy naturally chose the five-time Olympic champion to initiate this operation. This campaign was intended to be shared and republished with the hashtag #TheViewChallenge in story. Your home by your side: Somfy helps internet users to maintain the right biorhythm. Confined at home all day, the days pass and look alike. Without benchmarks, it becomes difficult to differentiate free time and work time, weekdays and weekends, to separate family life and professional life and to preserve moments of social bonding. Credits Brand: Somfy Creative Agency: McCann Paris
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