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Duck Fight Club
Social engagement that does more than ruffle a few feathers. Global multinational gaming social handles have the tendency to sound and feel like … global multinational social handles. When we took over the Intel Gaming social feeds, we were bound to change that. Realizing a need to add some personality and humanity to their somewhat dry channels, we noticed a curious contemporary gaming trend that was spiraling through the gaming community involving ducks. Little rubber ducks dressed as gaming characters. Quickly sensing that this was a chance to mobilize our community around a fun engagement, we pulled together the most exciting way to promote adorably dressed polyurethane waterfowl: a battle to the death tournament. This is Duck Fight Club.
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