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The work made for Dell runs to 42 verified projects since 2003 — mostly Campaign, eCommerce and AdCampaign. Most of it comes from 16 teams, including VMLY&R, Company 3 and VML.
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I Will Always Be Me
Motor neurone disease (MND) is a terminal illness. But before it takes your life, it takes your voice. Voice banking can help those with MND create a digital copy of their voice, so they can continue sounding like themselves even after losing the ability to speak. Unfortunately, only 12% of those with MND have used this technology because they find the process difficult and impersonal. We worked with best-selling author Jill Twiss and Illustrator Nicolas Stevenson to create a story that people with MND can read to their loved ones to share what they are going through. As they read, the system seamlessly banks their voice. All the syllables needed to create an accurate copy of their voice are contained in the story. The work was created in partnership with the Motor Neurone Disease Association and Rolls-Royce. People can read the book to bank their voice on iwillalwaysbeme.com. More than 72% of those recently diagnosed with MND are now using I Will Always Be Me to bank their voice.
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