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Sílabas
Sílabas is a national film for Brazilian dairy brand Piracanjuba that turns the brand’s familiar syllabic pronunciation — Pi-ra-can-ju-ba — into a light, everyday joke. In this cut, a son-in-law tries to please his mother-in-law over coffee with milk, walking through Piracanjuba’s UHT range (whole, skim, lactose-free, A2, high-protein) to show there is a version for every preference. Created by AlmapBBDO and produced by Saigon Filmes with direction by Dois, the film launched in July 2026 across open TV, digital, social, and OOH in Brazil.People spotlight
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