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Let Play Unwind Your Mind
IKEA are encouraging adults to step away for the stresses of everyday life and embrace play. A known escape for children, but with no age limitations, it’s a great way to boost creativity and wellbeing. So, whether it’s through ping pong, drawing or hopscotch – let play unwind your mind. Led by TV & Cinema, the campaign will also feature on radio, a selection of podcasts and digital media. Agency: Mother
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