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#GetMoneyFit
The #GetMoneyFit campaign, launched in South Africa in June 2025 for Nedbank by ad agency Joe Public, uses a bold, cinematic sports metaphor to inspire South Africans to view money as something to train for—demanding discipline, ambition, and endurance. Directed by Greg Gray and produced by Romance Films, the film challenges conventional banking ads by encouraging a more active, personal relationship with finances. It was submitted four days ago and includes one media asset.
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