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Amazon Shoppers Great Freedom Sale
Amazon's Great Freedom Sale 2026 campaign directed by Karan Shetty (produced by Mothership Productions in collaboration with Schbang) shifts focus away from traditional product discounting to spotlight distinct, highly relatable Indian consumer shopping behaviors and personalities. Behavior-First Storytelling: Instead of just showcasing markdown percentages, the spot builds an entertaining personality profile around how real people act during e-commerce events. Driven by Karan Shetty's fast-paced comedic direction, vivid framing by cinematographer Parth Sayani, and polished grading, the film maintains an infectious, high-energy tone from start to finish.
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