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Flipkart Ugadi
The Flipkart Ugadi Campaign is a hyper-regional, humor-led advertising campaign built around the cultural pronunciation debate between "Ugadi" (preferred by Telugu speakers in Andhra Pradesh and Telangana) and "Yugadi" (preferred by Kannada speakers in Karnataka). Directed by Karan Shetty of Mothership Productions and conceptualized by the creative agency 22feet Tribal Worldwide, the 360-degree commercial campaign bypasses generic festival greetings to lean directly into authentic regional nuances.
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