Bayer
About Bayer
The work made for Bayer runs to 22 verified projects since 2018 — mostly Campaign, Advertising and Video. Most of it comes from 1 team, including MullenLowe Group. The people who work most often on Bayer projects include Vitor Semeghini, Kayque Deleon and Gabriel Cruz Araujo.
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Inside the Bayer network
The people, teams, and projects that make up the Bayer network
Featured project
Princesses on Periods
MullenLowe partners with Dorival, a Bayer Consumer Health Brand, to unveil "Princesses on Periods," a groundbreaking content platform aimed at destigmatizing menstruation in Central America. Recognizing the global reality of menstruation affecting 1.8 billion individuals, including girls, women, transgender, and non-binary people, the initiative seeks to empower teenagers by providing accurate information and fostering open conversations about periods. Reimagining classic princesses as modern young girls living dynamic lives beyond castle walls, the platform addresses common questions and concerns surrounding menstruation through relatable content. By leveraging search data and social listening, each princess offers credible advice on understanding the menstrual cycle, managing PMS, and alleviating discomfort. Patricia Corsi, Bayer Consumer Health's chief marketing, digital, and information officer, underscores the initiative's alignment with the goal of promoting good health and well-being, emphasizing the importance of education in an engaging manner. Juan Manuel Nuss, pain brand manager at Bayer Consumer Health Central America, emphasizes the importance of providing young girls with the tools and confidence to navigate menstruation comfortably, promoting the message that every girl experiences periods differently and that this diversity is normal. Carlos Andrés Rodriguez, global creative director at MullenLowe, highlights the platform's transformative approach, turning traditional fairy tales into modern narratives that inspire and educate. The digitally-led campaign, spanning TV, OOH, and social media channels, aims to reach and empower audiences across Central America, fostering a culture of openness and empowerment surrounding menstruation.
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The teams with the most verified roles on Bayer projects
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The people with the most verified roles on Bayer projects
