EmotionalConnection
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We Built Them a Truck
"We Built Them A Truck" is our latest campaign as part of Ford's Built For America brand platform. Since their invention, Ford trucks have helped–and continued to help–people build and better their lives, their communities, and their country. By putting people at the center and shining a light on this more emotional connection they have with their trucks, "We Built Them A Truck" captures the soul and pride of America's undisputed truck leader. Agency: Wieden+Kennedy https://www.wk.com/work/
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