Feminism
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In Spain We call It Igualdad
In celebration of International Women’s Day, Ogilvy partnered with Spain’s Ministry of Equality to launch In Spain We Call It Equality. Highlighting the everyday feminist behaviours present in Spanish society that on many occasions go unnoticed, the campaign aims to connect and empathise with society by showing different feminist attitudes and actions that citizens have internalised. The agency focused on situations such as a grandmother meeting her granddaughter's girlfriend or a father dancing in the living room with his son, situations that may not be instantly recognised as feminist but are. The campaign points out that feminist ideas have become part of day-to-day life and are often overlooked, yet still contribute to living in a better society. Celebrating these gestures, these very human situations, is celebrating feminism. Credits: WPP Agency Ogilvy Agency https://www.wpp.com/featured/work/2022/04/ogilvy-ministry-of-equalitys-in-spain-we-call-it-equality
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