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Inheritance Pass
Over the past 3 years, Yellowstone National Park has seen a record increase in attendance. And with it, a record impact on its infrastructure, wildlife and natural wonders. They couldn't keep up and actually went $5 million in debt during the pandemic. So for the park's 150th anniversary, the havas group launched an idea that looks ahead to the next 150 years. Something that will protect the park for future generations. Something that will increase donations without increasing attendance. Introducing The Inheritance Pass - a pass to Yellowstone that's valid in 2172. Yes, that's 150 years from now. And yes, it's real.
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