Horror
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Scary Fast
Using the stylings of classic horror movies, Ford launched the new F-150 Raptor R pickup truck with a terrifying trailer, directed by Lauren Sick. To create the bone-chilling atmosphere and noises that go bump in the night, sound companies HENRYBOY and Sonic Union, as well as VFX Studio The Mill New York embraced their horror inspirations, helping make one of the scariest and most unorthodox car ads in recent memory.
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