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'I DO.'
The luxury jeweler De Beers announces its new platform bringing together its two houses, De Beers Jewelers and De Beers Forevermark, in a global campaign redefining the notion of commitment. Give a broader meaning to the expression 'I do.' More authentic, more inclusive, more unexpected, now much more than vows traditionally pronounced at a wedding, these two words are becoming the credo of a new generation that is committed to its values, its beliefs, its convictions of all kinds. : love but also friendship, family, society, nature and much more. Enhance diversity All in poetry, the countryside presents a great variety of scenes and individuals. It carries the values that are at the heart of the De Beers house and important for its community: innovation, progress, inclusiveness, protection of the environment and humanity. The campaign messages are strong and varied: stay true to yourself, without compromise, fight for your values, celebrate life and nature... The campaign showcases multiple diamond pieces from both Houses: De Beers Jewelers and De Beers Forevemark. Jewels that embody these new promises and resonate with the brand's responsible and environmental commitments. In a world where ethics and values are as important to brands as they are to people, 'I do.' also becomes a symbol of action and commitment to these issues. People can therefore choose to wear de Beers diamonds as a talisman, a symbol of their individual or collective commitment to a better future. Credits: https://www.ddb.fr/projects
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