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L'Oréal Paris x Vogue - The Non Issue
L'Oréal Paris collaborated with British Vogue to raise awareness of ageism in the business of fashion and beauty. 40% of Women in the world are over 50 years of age, but only 15% of the women represented in fashion and beauty media is over 50 years of age. With the help of McCann, L'Oréal and Vogue created The Non-Issue and 80-page print campaign where all the content was created by, dedicated to, and featured only women over 50.
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