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Tu Moni, Tus Reglas
Tu Moni, Tus Reglas brings Monopoly into the McDonald's app for summer in Spain. Every order earns MONI, a virtual currency that players spend however they like on prizes and rewards, turning the classic board game's sense of strategy into a promotion where each customer sets the rules for their own winnings. The 30-second spot launched the mechanic, which ran from late July to the end of August.
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