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VILA 3D Interactive
As part of BESTSELLER’s Fashion FWD sustainability strategy, BESTSELLER has committed to significantly reduce the amount of samples they produce by 2025. How? Well, one example is how VILA continuing their 3D journey with this week’s launch of a new 100 percent digital NOOS (Never Out of Stock) platform. One of the main reasons VILA has expanded its 3D work is the role it can play in making BESTSELLER more sustainable. In February, VILA sold collections without a single sample because the styles came to life in 3D. “The feedback from everyone regarding VIRTUAL WORLD OF VILA was extremely positive, so we have been looking at what our next step should be in the world of 3D. It is so exciting to have begun this new journey with NOOS and it feels good to be helping VILA become more sustainable by eliminating the need for physical samples,” says Helle Kanstrup, VILA’s NOOS Manager.
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