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Marketing Faroe Islands
Marketing an entire country is a big responsibility. When it is one's own country, it also becomes a great honor. The campaign’s trademark is artistic, abstract and open to interpretation.The most obvious reference is the ram, but also the wave, trumpet snail, Viking bow, wool and the Faroese dance have provided inspiration for shaping the trademark. - "It is much clearer now what the Faroe Islands have to offer than it has ever been before." - "The Faroe Islands' new designation brand with the un-words hits the spot. Today's tourists are looking for new experiences, something that others have not experienced and that are not to be found elsewhere." Anders Stenbakken, Visit Greenland, in an interview with the newspaper "Sosialin". https://www.sansir.dk/
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