The SAS campaign “Scandinavia Starts at Takeoff” is inspiring travelers from around the world to visit Scandinavia. Across four short films employees of SAS share what they love most about Scandinavia. “Scandinavia Starts at Takeoff” is the name and concept behind the new SAS campaign launched on Mon 25th February 2019. The campaign runs in various channels in global markets outside of Scandinavia, to encourage international visitors to experience Scandinavia with SAS. https://www.sasgroup.net/