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SS22 Predator Edge
Iris worked with adidas across numerous Predator launches since 2002. However, this year, for the first time ever they were tasked to launch their iconic football boot brand; the adidas Predator, with an all-female cast. Recognising that women’s football is filled with stereotypes and impossibilities, Iris wanted to put our female stars at the forefront of the game, shattering stereotypes and positioning the Predator Edge boots as the change agent for all of this. www.iris-worldwide.com
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