It is not a bag. It is Le Pliage Re-Play. Made from end-of-the-roll fabric. By using leftover nylon canvas and other materials from end-of-rolls of the original Le Pliage bag, Longchamp takes their commitment to craftsmanship and creativity one step further. The playful affair shown in “Replay”-one of two spots in the campaign-is a bright illustration of Longchamp’s upcycling process and “Le Pliage Green,” the brand’s long term commitment to using responsible materials. Crafted using the remaining recycled nylon and other excess materials from original Le Pliage bags, Le Pliage Re-Play bags are only available in limited quantities — making this sustainable treat even sweeter. https://fredfarid.com/work