#REMAKETHERUNWAY was born and unveiled to the world during New York Fashion Week 2022. New York Fashion Week is an exclusive who’s who of the industry’s biggest names and brands. And this year YouTube Shorts wanted to give up-and-coming creators and designers a platform to shine amongst the stars. The result: #RemakeTheRunway, a collection of 40 upcycled looks by 40 up-and-coming creators. For the grand finale, R/GA selected 7 of their favorite pieces and displayed them in their very own SoHo storefront, right by the week’s biggest events.