Globally, a third of women experience intimate partner violence (IPV). How do we raise awareness on IPV and make the vow against violence a reality? Ogilvy South Africa, Carling Black Label and #NOEXCUSE, in partnership with LifeLine, present Bride Armour—an exquisite, yet horrifying gown created by award-winning fashion designer Suzaan Heyns. Informed by conversations with abuse survivors, every stitch, layer and seam of Bride Armour demonstrates the brutality of intimate partner violence. Credits: Agency: Ogilvy Cape Town Animation Company: Mushroom Media Animator: Mushroom Media Cinematography: Devon Toselli Editing Company: Mushroom Media Editor: Jo Gibbon Film Director: Jeanna Theron Film Production Company: Darling Films Music Composer: We Love Jam Music Supervisor (licensed): We Love Jam Performance: We Love Jam Post Production Facility: Mushroom Media Post Production: Priest Post Production Recording Studio: We Love Jam Sound Designer: Arnold Vermaak https://www.ogilvy.com/work/bride-armour