The challenge How do we help GroupM hold the biggest marketing event in the Nordics – during COVID-19 lockdown? The solution Build on last year’s successful virtual NextM conference by adapting the platform to this year’s theme: “Unmute: Diversity & Inclusion in Media” Holding a major event virtually – in an engaging, inspiring and exciting way. BUILDING ON THE SUCCESS OF NEXTM 2020 Last year, we helped GroupM create a virtual environment that realized their goal to engage, inspire and excite participants – even from home. The participants loved it. This year’s theme, with the headline “Unmute: Diversity & Inclusion in Media”, turns up the volume on an issue that is highly relevant in both society and business. And after more than a year of social distancing and Teams meetings, we are ready to look forward – and hit “Unmute”. Visit the NextM 2021 virtual expo site:https://www.nextm.at/ “In a society as diverse and colourful as ours, Diversity & Inclusion (D&I) should have priority status for all of us.” Jill Martin, Director, Communications, GroupM “Unmute: Diversity & Inclusion in Media” Even though we have chosen to keep the visual style close to last year’s virtual conference, this year’s theme is represented in the design with a subtle animated soundwave in the background of the virtual environment. We also added the animated mascot waving a flag and encouraging visitors to register for the event. “As the largest communications agency in Austria, we see it as our responsibility to give this highly relevant social issue a stage. We focus on the local situation and create a podium for all generations: Together, we sharpen our focus and thus drive D&I developments in the domestic media and communications industry. We are really excited about the fantastic line-up of speakers that we have managed to get together to talk about this important topic!” Jill Martin, Director, Communications, GroupM https://cadpeople.com/cases/nextm-2021-virtual-conference/