This commercial was made for the launching of four new trucks. By stacking trucks on top of each other a colossal 15-metre, 58-tonne truck tower was created for this film. On top of this tower the President of Volvo Trucks, Roger Alm was put to demonstrate the amount of wieght (38 tonnes) the new trucks could carry. Credits Forsman & Bodenfors Learn more about this project: https://forsman.co/work/volvo-trucks/the-tower